I've been working with different partners to try and promote products I use while covering campaign costs.
With four partners coming on, I'm now looking at how to build out their pages the best.
I have landed on focusing on two major components:
- What I use the product for
- Why it's a good fit for me
Visuals are rarely in my repertoire but I know they help make pages more engaging. The partners deserve it. Here are a few I'm working with so far.
Thanks to Brand Bird for making it easy to make these btw.
Partners Are So Important:
Because I'm building in public, there's a natural element of pressure perform. My friends and family know about this, my friends know, and now there are companies "on the team" that I don't want to let down. This external application of pressure (albeit self-induced), is incredibly helpful.
But that's not the only reason why they're important.
Partners are key for me to contextualize what I'm doing. By reaching out and working with people who I like admire, and am inspired by, it compels me to really frame the context of the Ship campaign.
In other words: it gives this a social, team, and community dynamic. I'm not sure how many people are following my campaign right now (I should probably figure this out).
But I do know that even if it's a small handful of people, creating a community is absolutely vital.
You can see an early example of a partner page here (for Buttondown).